The rapid response of the technology, coupled with the flexibility of the software, allows ad-hoc questions to be asked during an event. This has allowed us to be part of live operations where questions are created ‘on the fly’ as the procedure progresses. Audience responses are sent back to the operating theatre where the experts can comment accordingly. This leads to the audience feeling more involved, maximising the learning experience, whilst patient care is not jeopardised in any way.

The agricultural branch of a pharmaceutical company consulted us as they were in the process of rolling out a spreadsheet application to their field representatives. The spreadsheet consisted of a series of questions to be put to farm managers, and the results, when combined with complex weighted algorithms, classified the farm into one of several categories. To demonstrate this application to their field representatives, they wanted to use our handsets to ask the questions to all of them at the same time, incorporate the individual results into their specialist algorithms and then process the information back to the audience.

They were amazed to hear that not only could we do this, but also that the results would be available instantly to the audience!