Articles

RFID in a Nutshell

RFID in a Nutshell

Many of you have probably heard of RFID and how it can revolutionise an event by enhancing attendees’ experiences whilst making the process more efficient for the organisers. But what is it? How does it work? And where can it add value?  Here we answer these questions and more… What is RFID and how does it work? RFID stands for Radio Frequency Identification and has been around for many years. In fact, we have all come into contact with it in our daily lives, often without even realising it. It comprises of a two part system that allows the wireless transfer of information using small micro-chips and an antenna. The micro-chip contains a unique identifier and space to store information. When it is scanned, the information can be accessed and the reader can react accordingly. This may be by recording that micro-chip as seen, storing information held on the...

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The Top 5 Reasons Why You Should Interact with Your Audience

The Top 5 Reasons Why You Should Interact with Your Audience

There seem to be a lot of articles offering tips on how you can improve the way you interact with your audience at events but not many explaining why you should interact with them in the first place! So why should you interact with your audience? We have focussed on the top 5 reasons why you should interact with your audience. Some of these reasons benefit you as the host/organiser, others benefit the audience and others benefit everyone involved. 1. Improves engagement Gone are the days where your audience were passive receptacles for the information delivered to them. Today’s attendees expect to be participants at events actively utilising technology – be it their own or that which is supplied to them. By offering your audience opportunities to be involved, through voting, polling and messaging for example, they are being actively engaged in the event and are provided with a...

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Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

This Daniel Boorstin quote regarding the computerisation of libraries is from the New York Times in July 1983. 33 years on, it is probably more relevant today than it was then. The demand by attendees to be active participants during events has led to an increase in the use of technology. And when integrated well, technology can have an incredibly positive impact on the outcome of the event and the experiences of the attendees. However, there are also many pitfalls along the way that can have the opposite effect. Just as Dr Boorstin said, ‘technology is so much fun’, and we are so curious! If you give us something we can ‘play’ with, we will! This is where a careful balance has to be found between incorporating technology into what you are doing to enhance engagement but not detract from what you are trying to achieve. Sometimes less is...

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Group Dynamics Becomes The NEC Group’s Preferred Event Tech Supplier

Group Dynamics Becomes The NEC Group’s Preferred Event Tech Supplier

Event technology specialists Group Dynamics Ltd has been named as a ‘Preferred Supplier’ to the NEC Group. They will be helping the Group’s clients to enhance event experiences through effective communication utilising a range of creative solutions and smart technology. The NEC Group is one of the world’s top venue management companies boasting the National Exhibition Centre (NEC), the International Convention Centre (ICC), Genting Arena, Barclaycard Arena and the Vox Conference Centre at Resorts World Birmingham as part of its portfolio. With over 750 events being held across the NEC Group venues attracting around seven million people each year, Group Dynamics is well placed to meet the needs of their varied clientele with solutions that can be easily adapted to cover a wide range of different events from large conferences to exhibitions, to experiential, to small meetings. With the ethos of putting the objectives of the event at the...

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Voting is dead. Discuss.

Voting is dead. Discuss.

Mobile event apps have stormed onto the scene over the last few years. The rise of the smart phone has led to the almost universally held belief that they can supplant dedicated devices completely and will be better on all levels. Literally hundreds of providers appeared in the market and they are all hungry for your business. In some respects they are right. There are undoubtedly many more things you can do with a smart phone than you can do with an electronic voting keypad. Agendas, speaker biographies, messaging are all features that are not even possible on most dedicated hardware. The fact that many delegates are bringing this technology with them to the event anyway means it surely makes sense to use that instead of foisting another piece of equipment on them. However I would argue that the instant polling device they were brought in to replace is...

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What’s new in 2016?

What’s new in 2016?

The expectation of delegate participation at events presents you with a number of key challenges, the most important of which is how best to involve the audience whilst not detracting from the objectives of the event. Here at Group Dynamics, this is our main aim for every event we are involved with. As such we are always looking for ways to make an event more effective and for 2016 we have developed new features for our paperless conference system to assist you in achieving this. These include: Question Voting Our message gateway system has been taken that one step further. Approved questions can now appear on attendees’ devices allowing them to promote those that interest them thus ensuring the most crucial ones appear at the top of the list for discussion during the Q&A session. This functionality also reduces the amount of questions that you will have to review...

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Expert Article: Events on a budget

Expert Article: Events on a budget

International events and exhibitions specialist, Kate Conway, gives us some tips on how to manage an event with a very small budget. I need to put on an event, but don’t think my budget will stretch. What can I do? Venue Most venues are busiest, and therefore most expensive on Tuesdays, Wednesday and Thursdays. So if you only have a one-day event to put on, then move it to Monday or Friday. With a Monday event you can rig on Sunday evening which, given that very few evening events will take place then, you may be able to negotiate for free with the venue. Make sure you get out of the venue on Monday evening, even if this means throwing more staff at the de-rig – it will be cheaper than paying the venue for additional time. But I still can’t afford the hotel I want. As Alexi Harrison...

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Guest Speaking in Zagreb – Getting Big with Data

Guest Speaking in Zagreb – Getting Big with Data

With more and more events becoming digital, the amount of data generated is increasing rapidly. Up until now, our own relationship with it has been one of simple ‘compliance’. Ensure no-one’s private data is shared inappropriately and take all feasible steps to safeguard the security of the same. However, data can improve both the delegates’ experience at events and also improve your own understanding of the sometimes intricate tapestry of information that is created before, during, and after your event. I was recently invited to speak at the inaugural RSVP conference in Zagreb, aimed at Event Managers and Marketers based in Croatia, and it was here, thanks to a couple of presentations from fellow speakers that I realised we should be doing more with data. Before I talk about this though, I have to say a few words about the location and organisation of the conference. The hotel we...

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Expert Article: Selecting and Sourcing Venues for Conferences and Events

Expert Article: Selecting and Sourcing Venues for Conferences and Events

In this article Alexi Harrison, Director at BlackDaisy Events, gives us her insight into what to look for when selecting an event venue. Alexi has over 11 years’ experience in the events industry, working with a range of clients from world-leading tax advisory firms to boutique leather product makers.   GD: When you are sourcing a venue for your event, what do you look for? AH: The client’s brief is key when beginning a venue search. Ensuring that all elements of the event can be accommodated by the venue is really important, whilst also allowing us the space to be creative and offer suggestions to make the event extra special. We like to look for venues that have flexibility, those that can be a blank canvas or somewhere that offers a surprise for guests when they arrive – the wow factor! GD: What pitfalls should organisers be made aware...

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Lead Retrieval at Exhibitions and Trade Shows

Lead Retrieval at Exhibitions and Trade Shows

At exhibitions, trade fairs and some congresses, exhibitors are offered a way of recording visits to their stand for follow ups and business development. Traditionally this involves scanning visitors’ badges using a simple barcode scanner. Exhibitors receive at the end of the day the contact details of all those who visited their stand. As an exhibitor, this leaves much to be desired as you often cannot recall who spoke with whom on your stand, and it is hard to remember (unless you have written notes) which visitors are ‘hot’ leads. Often you end up sending a generic email to everyone on the list… Let’s imagine a Medical Equipment Exhibition where competing manufacturers are showcasing their latest technologies. A particular visitor is very interested in the products of two competing manufacturers. On visiting the first stand, their badge is scanned and they have a fruitful discussion with the salesperson. They...

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