Articles

Why an app company jumped on a bus and why we should care

Why an app company jumped on a bus and why we should care

There’s an app called CityMapper that helps me get around London. It tells me the best route, which carriage to take on the tube to be nearest the right exit at my destination, and my time to arrival. It’s very handy. So when they recently announced they were launching a real bus service in London, I was intrigued. Why would an app company launch a bus service when Transport for London (TfL) surely has it all covered? What do they know that TfL doesn’t? Well, they looked at the data; at a lot of data. They looked at all the routes travelled by their users: when, where, how and how long, and they noticed something. They noticed a journey that users were trying to make that wasn’t being served by TfL.   So, they simply bought some buses, got a licence and set up a route. Only time will...

read more

Is ignoring half your audience acceptable?

Is ignoring half your audience acceptable?

Would you use a venue where only 50% of your audience could see the screen? Or a catering company that provided food for only 50% of your delegates? What if there were only enough chairs for 50% of your attendees?   From surveys, and indeed from marketing material from providers themselves, event apps are still downloaded by only around 50% of delegates. For a large exhibition or trade show, a huge community across a campus, or a music festival, event apps are great at creating engagement where before it was impossible. 50% in those scenarios is a great number to achieve across such a disparate and diverse audience. For B2B conferences though, where numbers of attendees are in the hundreds rather than the thousands and where delegates are often invited to attend, is it really acceptable to ignore half of them?   Unify or Divide Event technology should be...

read more

Trends in Event Technology

Trends in Event Technology

We’re often asked for our opinions about what the “next big thing” is going to be, the piece of technology that is going to burst onto the event scene in the coming months. A lot has been said about Virtual Reality, Augmented Reality, Bluetooth beacons and so on, but people should remember that it’s not the technology itself that makes a difference, it is how it is used that defines whether something is worthwhile or not. Whilst this is less glamorous than looking at cool new gadgets, it is the sensible way of approaching any new gizmo announced with lots of words like ‘revolutionary’ and ‘disruptive’. Technology is something that should help solve a problem, make something better, easier, or more entertaining even. What we are seeing are more and more clients looking to technology to improve and build relationships with their delegates. So rather than talk about the technologies...

read more

The Digital Tapestry

The Digital Tapestry

  Technology has transformed the way we communicate.     We now live in a connected world, where instant messages can be seen by millions within seconds, where large corporations do not necessarily control the narrative, where Social Media has become the source for breaking news. The Events Industry has also seen a huge change in the way events are run.   Audience behaviour has shifted.     In the past, audiences were there to listen, and only to listen. Keypad voting systems allowed them to express their views. With text messaging, audiences could ask questions and post comments. Whereas before they were passive receivers, they are now active participants that expect and demand to be consulted and engaged. How they are described has evolved.   This means traditional definitions of participants are no longer adequate. Up until recently, we had to be satisfied with knowing what our audiences...

read more

RFID in a Nutshell

RFID in a Nutshell

Many of you have probably heard of RFID and how it can revolutionise an event by enhancing attendees’ experiences whilst making the process more efficient for the organisers. But what is it? How does it work? And where can it add value?  Here we answer these questions and more… What is RFID and how does it work? RFID stands for Radio Frequency Identification and has been around for many years. In fact, we have all come into contact with it in our daily lives, often without even realising it. It comprises of a two part system that allows the wireless transfer of information using small micro-chips and an antenna. The micro-chip contains a unique identifier and space to store information. When it is scanned, the information can be accessed and the reader can react accordingly. This may be by recording that micro-chip as seen, storing information held on the...

read more

The Top 5 Reasons Why You Should Interact with Your Audience

The Top 5 Reasons Why You Should Interact with Your Audience

There seem to be a lot of articles offering tips on how you can improve the way you interact with your audience at events but not many explaining why you should interact with them in the first place! So why should you interact with your audience? We have focussed on the top 5 reasons why you should interact with your audience. Some of these reasons benefit you as the host/organiser, others benefit the audience and others benefit everyone involved. 1. Improves engagement Gone are the days where your audience were passive receptacles for the information delivered to them. Today’s attendees expect to be participants at events actively utilising technology – be it their own or that which is supplied to them. By offering your audience opportunities to be involved, through voting, polling and messaging for example, they are being actively engaged in the event and are provided with a...

read more

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

This Daniel Boorstin quote regarding the computerisation of libraries is from the New York Times in July 1983. 33 years on, it is probably more relevant today than it was then. The demand by attendees to be active participants during events has led to an increase in the use of technology. And when integrated well, technology can have an incredibly positive impact on the outcome of the event and the experiences of the attendees. However, there are also many pitfalls along the way that can have the opposite effect. Just as Dr Boorstin said, ‘technology is so much fun’, and we are so curious! If you give us something we can ‘play’ with, we will! This is where a careful balance has to be found between incorporating technology into what you are doing to enhance engagement but not detract from what you are trying to achieve. Sometimes less is...

read more

Group Dynamics Becomes The NEC Group’s Preferred Event Tech Supplier

Group Dynamics Becomes The NEC Group’s Preferred Event Tech Supplier

Event technology specialists Group Dynamics Ltd has been named as a ‘Preferred Supplier’ to the NEC Group. They will be helping the Group’s clients to enhance event experiences through effective communication utilising a range of creative solutions and smart technology. The NEC Group is one of the world’s top venue management companies boasting the National Exhibition Centre (NEC), the International Convention Centre (ICC), Genting Arena, Barclaycard Arena and the Vox Conference Centre at Resorts World Birmingham as part of its portfolio. With over 750 events being held across the NEC Group venues attracting around seven million people each year, Group Dynamics is well placed to meet the needs of their varied clientele with solutions that can be easily adapted to cover a wide range of different events from large conferences to exhibitions, to experiential, to small meetings. With the ethos of putting the objectives of the event at the...

read more

Voting is dead. Discuss.

Voting is dead. Discuss.

Mobile event apps have stormed onto the scene over the last few years. The rise of the smart phone has led to the almost universally held belief that they can supplant dedicated devices completely and will be better on all levels. Literally hundreds of providers appeared in the market and they are all hungry for your business. In some respects they are right. There are undoubtedly many more things you can do with a smart phone than you can do with an electronic voting keypad. Agendas, speaker biographies, messaging are all features that are not even possible on most dedicated hardware. The fact that many delegates are bringing this technology with them to the event anyway means it surely makes sense to use that instead of foisting another piece of equipment on them. However I would argue that the instant polling device they were brought in to replace is...

read more

What’s new in 2016?

What’s new in 2016?

The expectation of delegate participation at events presents you with a number of key challenges, the most important of which is how best to involve the audience whilst not detracting from the objectives of the event. Here at Group Dynamics, this is our main aim for every event we are involved with. As such we are always looking for ways to make an event more effective and for 2016 we have developed new features for our paperless conference system to assist you in achieving this. These include: Question Voting Our message gateway system has been taken that one step further. Approved questions can now appear on attendees’ devices allowing them to promote those that interest them thus ensuring the most crucial ones appear at the top of the list for discussion during the Q&A session. This functionality also reduces the amount of questions that you will have to review...

read more