Articles

This Daniel Boorstin quote regarding the computerisation of libraries is from the New York Times in July 1983. 35 years on, it is probably more relevant now than it was then. The demand by attendees to be active participants during events has led to an increase in the use of technology. And when integrated well, technology can have an incredibly positive impact on the outcome of the event and the experiences of the attendees. However, there are also many pitfalls along...

Event technology specialists Group Dynamics Ltd has been named as a ‘Preferred Supplier’ to the NEC Group. They will be helping the Group’s clients to enhance event experiences through effective communication utilising a range of creative solutions and smart technology.   The NEC Group is one of the world’s top venue management companies boasting the National Exhibition Centre (NEC), the International Convention Centre (ICC), Genting Arena, Barclaycard Arena and the Vox Conference Centre at Resorts World Birmingham as part of its portfolio. With...

The expectation of delegate participation at events presents you with a number of key challenges, the most important of which is how best to involve the audience whilst not detracting from the objectives of the event. Here at Group Dynamics, this is our main aim for every event we are involved with. As such we are always looking for ways to make an event more effective and for 2016 we have developed new features for our paperless conference system to assist...

International events and exhibitions specialist, Kate Conway, gives us some tips on how to manage an event with a very small budget. I need to put on an event, but don’t think my budget will stretch. What can I do? Venue Most venues are busiest, and therefore most expensive on Tuesdays, Wednesday and Thursdays. So if you only have a one-day event to put on, then move it to Monday or Friday. With a Monday event you can rig on Sunday evening which,...

[vc_row row_type='row' text_align='left' css_animation=''][vc_column width='1/1'] In this article Alexi Anstey, Director at BlackDaisy Events, gives us her insight into what to look for when selecting an event venue. Alexi has over 11 years' experience in the events industry, working with a range of clients from world-leading tax advisory firms to boutique leather product makers. [/vc_column][/vc_row] [vc_row row_type='row' text_align='left' css_animation=''][vc_column width='1/1'] GD: When you are sourcing a venue for your event, what do you look for? AA: The client's brief is key when beginning a venue search....

At exhibitions, trade fairs and some congresses, exhibitors are offered a way of recording visits to their stand for follow ups and business development. Traditionally this involves scanning visitors' badges using a simple barcode scanner. Exhibitors receive at the end of the day the contact details of all those who visited their stand. As an exhibitor, this leaves much to be desired as you often cannot recall who spoke with whom on your stand, and it is hard to remember (unless...

[vc_row row_type='row' text_align='left' css_animation=''] In this article we talk to Trevor Nicholls, Director at Make It So Production and Events Realisation:  a theatre arts and events company supplying production expertise in live and recorded production, events and exhibitions. Trevor has over 25 years experience in the events industry. GD: Trevor, you've been working in the events and exhibitions industry for some time. What, in a nutshell, would you say makes a successful exhibition stand? TN: I believe a successful exhibition booth should give...

Over the last few years, there has been an explosion in the use of ‘smart’ devices in conferences and events. A large proportion of conference goers now own at least one device that can connect to the internet and has a reasonably large touch screen interface. However, as with any new use of technology there are success stories and also things that could be done better. [vc_row row_type='row' text_align='left' css_animation=''][vc_column width='1/1'] Ideals The Events Industry has seen several technological revolutions over the years...

In the first in our series of expert masterclasses, Alison Glaves, Managing Director at MEDIAmaker, gives you her insight into the most effective ways of using icebreakers at your event.  Alison has over 25 years experience in creating communication solutions in live events. The mere thought of attending an event can be daunting for some delegates. A day of 'unknowns' and varying expectations. Delegates from the same business may not know the person sitting next to them, working in different departments or at...

[vc_row row_type='row' text_align='left' css_animation=''][vc_column width='1/1'] Organising conferences can be stressful, especially when you have to print out large copies of delegate packs. Why not go paperless instead to remove this pressure and offer your delegates all the materials they need electronically using a tablet device? You might consider the following benefits of doing so: [/vc_row] [vc_row row_type='row' text_align='left' css_animation=''][vc_column width='1/1'] Information at your fingertips You can provide your attendees with all the crucial information. You might consider providing your attendees with a series of customised pages...