Lead Retrieval Solution Using RFID & NFC
At many events we attend, there is an exhibition element. This may be sponsors or suppliers to the client, or even different internal services. These exhibitors may have contributed to finance the event in the first place and of course need to see a return on that investment.
The only way you can do that is to ensure the delegates actually visit the different exhibitors and interact with them. And the only way to get delegates to visit the exhibitors is to make them want to visit them…
At a IT Sales conference for 400 staff, exhibitors from 30 suppliers such as Microsoft, HP, Panasonic and Samsung all had stands around the venue and wanted as many of the delegates as possible to visit them.
We provided an RFID badge to each delegate and placed a Smart Kiosk within each of the exhibitor stands. When a delegate scanned their badge at a kiosk it recorded their visit and also asked them a question or questions about the conference or that particular stand. And each time they did this, they received points.
There was also a method for each exhibitor to give extra points to those delegates with whom they had a worthwhile conversation that could lead to increased business.
At the end of the conference, a ‘leader board’ was generated and the top 10 received prizes that included laptops and digital cameras.
This ensured a high footfall at each of the stands and gave the exhibitors unparalleled opportunities to connect with many more people. The delegates saw the exhibition as a more engaging and interesting space and were far more open to have conversations with exhibitors.
Additionally, we were able to provide a detailed list to each of the exhibitors of all of the delegates that had visited their individual stand and also the answers to the questions that they had posed.