When groupdynamics began back in the early 1980’s, conferences were just people talking at audiences. This was a completely passive experience for the audience members; they were required to sit quietly and absorb the words of wisdom. At the end, polite applause was expected and maybe, if they were lucky, they would be allowed to ask a question or two.
curious about our culture?
We are first and foremost a creative company. We love to take ideas and bounce them around. Because interactions between people can lead to real revelations. And the best innovations often come from the most unexpected places.
That’s why we believe it’s so important to be inclusive with your audiences and allow everyone the same opportunities to interact and participate. Over the last 35 years we’ve seen many light-bulb moments where the unexpected has allowed a view or opinion to open the way to positive change.
That’s why we believe in inclusive event technology.
And that’s why we are groupdynamics.
We pioneered the use of Electronic Voting that gave audiences the opportunity to take an active role in meetings.
Questions and options were displayed and audiences then pressed the corresponding button on a device to express their opinion. A graph then appeared showing how the audience responded.
Used correctly, this allowed speakers to shape the flow and content of the meeting according to the needs and requirements of their audience.
Interactive participation in this fashion encouraged better attention levels, and also better retention of key information.
Being a part of this dynamic change to meetings was really refreshing. Supplying technology to a multitude of events all around the world meant we learned a lot about how audiences wanted to interact and as a result we continually added new features to our audience interaction solutions.
Things have moved on considerably from the days of Atari computers (yes, we used them in the early days!) and cabled voting systems. The explosion of smart phone and tablet technology, and the constant presence of social media, has meant audiences now expect, nay demand, to be consulted, engaged and actively participate, before, during and after the meetings they attend.
Our role in all this is to supply the right technologies to facilitate these communications. Not intrusively, not complicating already complicated events, and not to the detriment of the meeting objectives. Our job is to be as transparent as possible, because there is one fundamental aspect that can, and will, never change…
Meetings are not about technology.
Meetings are about people.
The firm develops an electronic voting system for pharmaceutical clients.
We create hardware keypads on a wired network to allow audiences to give instant feedback.
The next generation of our own hardware and software allows thousands of keypads to be used at the same meeting.
Wireless Radio Keypads
We launch a radio keypad system just as reliable as the wired system, but without all those pesky cables.
Our new software package opens the door to normal users being able to run their own interactive meetings.
We are the first to use a PowerPoint add-in as our software package.
A new handset with texting capabilities is launched.
A smaller version of our popular Classic keypad is launched for the Sales market.
We add an RFID reader to our Messenger handsets.
We launch a solution using RFID cards to facilitate Silent Auctions.
A new service to allow messages to be sent, moderated and presented in real time.
In 2012, we handle an event held simultaneously over six venues involving over 5,000 delegates.
RFID Attendance Management
The service is expanded to allow scanning of badges to monitor attendance at meetings and events.
We start to use tablets with RFID at conferences.
Our stock increases according to demand and we supply tablets and WiFi to meetings with more than 1,000 delegates.
Through the use of RFID, the activities of delegates can be aggregated to produce real insights into behaviour and opinions.
We create a service to print full-colour, double-sided badges in under four seconds.
We launch Rivento, a service for BYOD meetings.
Group Dynamics is acquired by its employees and the office moves away from West London into Buckinghamshire.