aboutus

curious about our culture?

We are first and foremost a creative company. We love to take ideas and bounce them around. Because interactions between people can lead to real revelations. And the best innovations often come from the most unexpected places.

That’s why we believe it’s so important to be inclusive with your audiences and allow everyone the same opportunities to interact and participate. Over the last 35 years we’ve seen many light-bulb moments where the unexpected has allowed a view or opinion to open the way to positive change.

That’s why we believe in inclusive event technology.

And that’s why we are groupdynamics.

When groupdynamics began back in the early 1980’s, conferences were just people talking at audiences. This was a completely passive experience for the audience members; they were required to sit quietly and absorb the words of wisdom. At the end, polite applause was expected and maybe, if they were lucky, they would be allowed to ask a question or two.

We pioneered the use of Electronic Voting that gave audiences the opportunity to take an active role in meetings.

Questions and options were displayed and audiences then pressed the corresponding button on a device to express their opinion. A graph then appeared showing how the audience responded.

Used correctly, this allowed speakers to shape the flow and content of the meeting according to the needs and requirements of their audience.

Interactive participation in this fashion encouraged better attention levels, and also better retention of key information.

Being a part of this dynamic change to meetings was really refreshing. Supplying technology to a multitude of events all around the world meant we learned a lot about how audiences wanted to interact and as a result we continually added new features to our audience interaction solutions.

Things have moved on considerably from the days of Atari computers (yes, we used them in the early days!) and cabled voting systems. The explosion of smart phone and tablet technology, and the constant presence of social media, has meant audiences now expect, nay demand, to be consulted, engaged and actively participate, before, during and after the meetings they attend.

Our role in all this is to supply the right technologies to facilitate these communications. Not intrusively, not complicating already complicated events, and not to the detriment of the meeting objectives. Our job is to be as transparent as possible, because there is one fundamental aspect that can, and will, never change…

Meetings are not about technology.
Meetings are about people
.

1983

Detail Dynamics

The firm develops an electronic voting system for pharmaceutical clients.

1983

1984

System 32

We create hardware keypads on a wired network to allow audiences to give instant feedback.

1984

1987

Cabled System

The next generation of our own hardware and software allows thousands of keypads to be used at the same meeting.

1987

1994

Wireless Radio Keypads

We launch a radio keypad system just as reliable as the wired system, but without all those pesky cables.

1994

1996

KPL

Our new software package opens the door to normal users being able to run their own interactive meetings.

1996

2000

PowerQ

We are the first to use a PowerPoint add-in as our software package.

2000

2004

Messenger Handset

A new handset with texting capabilities is launched.

2004

2005

Voter Keypads

A smaller version of our popular Classic keypad is launched for the Sales market.

2005

2007

RFID

We add an RFID reader to our Messenger handsets.

2007

2008

Silent Auctions

We launch a solution using RFID cards to facilitate Silent Auctions.

2008

2010

Message Gateway

A new service to allow messages to be sent, moderated and presented in real time.

In 2012, we handle an event held simultaneously over six venues involving over 5,000 delegates.

2010

2012

RFID Attendance Management

The service is expanded to allow scanning of badges to monitor attendance at meetings and events.

2012

2013

Paperless Conference

We start to use tablets with RFID at conferences.

2013

2015

1,100 tablets

Our stock increases according to demand and we supply tablets and WiFi to meetings with more than 1,000 delegates.

2015

2016

Data Insights

Through the use of RFID, the activities of delegates can be aggregated to produce real insights into behaviour and opinions.

2016

2017

On-demand Badges

We create a service to print full-colour, double-sided badges in under four seconds.

2017

2019

Rivento

We launch Rivento, a service for BYOD meetings.

2019

Would you like to know more?

Contact us now for more information.

don't be shy, say hello.

+44 (0) 20 8991 9559

don't be shy, say hello.

+44 (0) 20 8991 9559