As a supplier of EventTech to the Meetings & Events Industry, we have assisted at thousands of events over the last 35 years. It is an understatement to say that technology has changed hugely over that time and it’s really exciting to see how things have progressed. Whereas before the barrier to entry for new suppliers of Event Technology was quite high (we all had proprietary hardware for example), the internet and the smartphone have meant...
Clients don’t need data, they need information. Data is a buzzword at the moment; “Big data”, “Bad data”, “GDPR”, “data breaches” are all terms much in the news. And a lot of event technology suppliers (us included) keep telling their clients they ought to do more with the data generated at their events. But should we still be talking about data, or should we be talking about something else completely? Data without context can be misleading. Data is...
A PowerPoint presentation is at its most basic a series of separate slides (perhaps) linked by a common design. But there are no rules to ensure continuity between them which can lead to uninspiring delivery even if the content is stimulating. Ideally, instead of a series of slides we should try to take our audiences on a journey so they feel involved and a part of the experience. In short, an engaging PowerPoint presentation is one...
... or how to improve first impressions with live badging. We all know first impressions count. And the first impression at many events is the registration desk, where delegates receive their badge and obtain access to the event. Whereas traditionally all badges are laid out on tables, live badging means printing badges "on demand" for people as they arrive. The impression from both can be very different as portrayed below by two people - the guest...
The world has been gripped with football fever with the FIFA World Cup currently taking place in Russia and the Group Dynamics office is no exception! We decided to have an office sweepstake for the tournament but being a tech company, we thought we would do things a little differently...
A few weeks ago as part of our ‘Question of the Week’ series on social media we asked our followers to describe the Event Technology sector in one word and the responses received have given us food for thought. So what were some of the responses we received? "Unpredictable" Event technology doesn’t always do what event organisers expect it to. One contributor had experiences where they expected certain outcomes that didn’t materialise. There are lots of reasons that...