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It seems that this is a popular time of the year for people to start doubting the relevancy of the interactive solutions that started “eventtech” all those years ago. Last year, I heard people state that voting/polling was not really used anymore and should therefore not be a key consideration when selecting your on site solution. Following this, we wrote an article about whether we thought this was the case. This year it looks like voting keypads are in the firing...

Technology is everywhere; from the smart devices we carry in our pockets to the self service kiosks in fast food restaurants, we can’t escape it! So it is no surprise that today’s event attendees expect to be consulted, engaged and able to participate actively in the events that they attend. In response to this hundreds of services and app providers have appeared on the market to satisfy this need, some of these are free whilst others cost thousands of pounds. This...

A child walks into class and states he believes the earth is flat. What do you think the teacher should do?   Most people would surely think the teacher should engage in a conversation with the child providing counter-arguments, views and evidence and hope to persuade the child their opinion was incorrect. They wouldn’t think an appropriate response would be to point the child towards the Flat Earth Society’s website. However, that is exactly how current algorithms and Artificial Intelligence ‘help’ us on Facebook, Twitter,...

There’s an app called CityMapper that helps me get around London. It tells me the best route, which carriage to take on the tube to be nearest the right exit at my destination, and my time to arrival. It’s very handy. So when they recently announced they were launching a real bus service in London, I was intrigued. Why would an app company launch a bus service when Transport for London (TfL) surely has it all covered? What do they know...

  Is it just me or is the charging for WiFi at venues STILL a complete mystery? Some examples: Venue A: WiFi network for 1,000 delegates throughout a large venue for four days: €400 Venue B: WiFi network for 300 delegates throughout a smaller venue for three days: €2,500 Venue C: WiFi network for 400 delegates in one room for a two-hour symposium: €10,000 Venue A’s service and coverage was flawless, Venue B’s was troublesome and problematic (and of course not their fault until we proved...

Would you use a venue where only 50% of your audience could see the screen? Or a catering company that provided food for only 50% of your delegates? What if there were only enough chairs for 50% of your attendees? From surveys, and indeed from marketing material from providers themselves, event apps are still downloaded by only around 50% of delegates. For a large exhibition or trade show, a huge community across a campus, or a music festival, event apps are great at creating...

Technology has transformed the way we communicate. We now live in a connected world, where instant messages can be seen by millions within seconds, where large corporations do not necessarily control the narrative, where Social Media has become the source for breaking news. The Events Industry has also seen a huge change in the way events are run. Audience behaviour has shifted. In the past, audiences were there to listen, and only to listen. Keypad voting systems allowed them to express their views....

We’re often asked for our opinions about what the “next big thing” is going to be, the piece of technology that is going to burst onto the event scene in the coming months. A lot has been said about Virtual Reality, Augmented Reality, Bluetooth beacons and so on, but people should remember that it’s not the technology itself that makes a difference, it is how it is used that defines whether something is worthwhile or not. Whilst this is less glamorous than...

Many of you have probably heard of RFID and how it can revolutionise an event by enhancing attendees’ experiences whilst making the process more efficient for the organisers. But what is it? How does it work? And where can it add value? Here we answer these questions and more...

There seem to be a lot of articles offering tips on how you can improve the way you interact with your audience at events but not many explaining why you should interact with them in the first place! So why should you interact with your audience? We have focussed on the top 5 reasons why you should interact with your audience. Some of these reasons benefit you as the host/organiser, others benefit the audience and others benefit everyone involved. [vc_row row_type='row' text_align='left' css_animation=''][vc_column...