Newsworks – Tech Nation
Group Dynamics provided Smart Kiosks for an event in Central London for Newsworks – a marketing body responsible for newspapers and advertisers.
Newsworks had completed a research project on the new Tech Nation which had split the UK into five different tech types:
- Admin assistant
- Bar worker
- Healthcare manager
- Security firm employee
As drinks flowed and canapés disappeared, guests mingled and had to decide which category each individual belonged to by choosing on the touch screen tablet kiosks placed next to each poster.
Once the results were collected in, they were displayed to the whole group. Following the analysis of the voting results, videos were shown of each individual in the category speaking about their attitudes to technology and buying new devices.
Guests then gained insight into the differences between each category.
Additional Smart Kiosks were set up in this area so that guests could take part in Newsworks’ Geek Calculator quiz to discover which group they themselves fell in. The online version was used by over 200,000 people.