Sales & Marketing Privacy Policy

At Group Dynamics, we want to be open and clear with all our clients and contacts. On this page we are going to explain what information we collect, why we collect it, and how we keep it secure.


However, this only relates to our Sales & Marketing processes – other pages are available that explain how we process information on our website, and also how data is used at the events we are involved in.


Sales Information Process


Group Dynamics provide Business-to-Business (B2B) services for events and conferences.


When a person contacts Group Dynamics for information or a quotation, we require a business email address in order to be able to fulfill that request. We store that information in a database along with any other contact information that has been provided so that we can follow up on the initial conversation to see if any further information or help is required.


If more conversations are held, we may take notes and store these along with the initial request so that we can make informed follow ups and not waste anyone’s time by asking questions that have already been asked. We also keep any emails that have been exchanged and these are used simply to ensure we don’t contact anyone needlessly or miss contacting someone who specifically requested us to.


If we make a visit to a company to give them a demonstration of our services, we will also store details of that visit (time, place, attendees and notes) to help provide a better service to that client in any subsequent communications.


However, even if conversations (emails, calls etc.) do not lead to a requirement for our services, we continue to store that information for statistical purposes so that we can monitor our sales process and staff to ensure our clients received the best information possible and to avoid any unnecessary contacts.


New Business


To generate new business we use networking events, trade exhibitions and services such as LinkedIn to find event organisers and people who we feel may benefit from our services. These may be companies who organise similar events to ones existing clients use our services for or new contacts within companies we have ongoing relationships with. We store information about these contacts and conversations we have had with them in a database so we can monitor any developments, contact them only when necessary or when requested to, and also to quantify the success of any new business development strategy.




If you register for our newsletter we collect personal information. We use that information exclusively to send you our newsletter. We don’t rent or trade email lists with other organisations or businesses and we will share it with no one unless we have a legal duty to do so.


We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletters. For more information, please see MailChimp’s privacy notice. You can amend your preferences and unsubscribe to our newsletter at any time by clicking the unsubscribe link at the bottom of any of our newsletters.




All data is stored on password protected databases and is not accessible to anyone outside of Group Dynamics. We do not share any information whatsoever with any third party unless we are legally bound to do so.


Access to your personal information


Anyone who has contacted Group Dynamics or has been contacted by us and wishes to see, edit or remove the data we have stored on them can do so free of charge and at any point. Please use the form on the Contact Us page to do so and we will be happy to help.