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Would you use a venue where only 50% of your audience could see the screen? Or a catering company that provided food for only 50% of your delegates? What if there were only enough chairs for 50% of your attendees?

Technology has transformed the way we communicate. Audience behaviour has shifted and how they are described has evolved. This allows stories to emerge and connections to be discovered creating a digital tapestry of information.

We’re often asked for our opinions about what the “next big thing” is going to be, the piece of technology that is going to burst onto the event scene in the coming months. But people should remember that it’s not ...

Many of you have probably heard of RFID and how it can revolutionise an event by enhancing attendees’ experiences whilst making the process more efficient for the organisers. But what is it? How does it work? And where can it ...

There are a lot of articles offering tips on how you can improve the way you interact with your audience at events but not many explaining why you should interact with them in the first place. So why should you ...

Technology gives us access to a vast amount of information available almost anywhere, and at the push of a button.

But can we get lost in the data? And do we run the risk of information overload?